Frase.io Review
AI content research and writing tool. Optimize content for SEO and create comprehensive articles in half the time.
Our Review
Frase.io takes a research-first approach to AI content writing. Instead of starting blank, it analyzes the top-ranking pages for your target keyword and generates a content brief with the headings, questions, and topics you need to cover. After writing 40+ SEO articles, we found it most useful for the research and outline phase — the actual writing quality is decent but benefits from human editing.
How to Use Frase.io
Getting Started with Frase.io
Sign up at frase.io — the 5-day trial lets you test all features. Start by entering a target keyword, and Frase analyzes the top-ranking pages to generate a content brief. This brief shows the headings, word counts, topics, and questions that top-ranking content covers — giving you a clear roadmap for your article.
Content Brief Generation
The content brief is Frase's killer feature. It shows you what Google considers authoritative for your keyword: the average word count of top results, the topics they cover, the questions people ask, and the internal linking structure. Use this brief as your article outline — it ensures your content matches or exceeds the depth of what currently ranks.
Content Editor and SEO Scoring
Write your article in Frase's built-in editor, which provides real-time SEO scoring as you type. The editor suggests related keywords to include, recommends optimal heading structure, and flags content gaps compared to top-ranking competitors. Treat the SEO score as a guide, not a target — always prioritize natural, reader-friendly writing.
Question Research
Frase's question research tool pulls questions from "People Also Ask," Reddit, and other sources. Answering these questions within your article signals depth to search engines and provides genuine value to readers. Use these questions as subheadings or FAQ sections to make your content more comprehensive.
Key Features
Pricing
No free tier — 5-day trial
No free tier
Solo: $15/month, Team: $35/month, Agency: $89/month
Pros & Cons
Pros
- Excellent research and brief generation
- Saves time on SEO content planning
- Good question research feature
- Content audit is valuable
Cons
- AI writing quality average
- SEO scoring not always accurate
- Interface feels dated
- No free tier
Best For
Our Verdict
Frase.io is the best tool for SEO content planning and research. The brief generator alone justifies the subscription for content teams. But expect to heavily edit the AI-generated drafts — they're good starting points, not final products.